Life Behind a Brand

From selling clothes on the streets of Queens to having an office on the 66th floor of the Empire State Building, Daymond John is the true meaning of the “American Dream.” This interview details how he used LL Cool J to market his FUBU clothing brand and also talks about being a venture capitalist. Click HERE to read his wonderful interview with BRANDWEEK.COM

The video below was a commercial made by the GAP, but LL Cool J shamelessly plugged “For Us By Us on the low” into his rap which gave Daymond John and FUBU some really good free TV time!

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