Brand IS Curiosity, Appreciation and Imagination

Wolff Olins Agency, the creator of the 2012 Summer Olympics logo, has a neat take on what it really means to make brand interaction come alive!

In this Intel Visual Life short documentary, Michael Wolff, co-founder of Wolff Olins Agency and considered one of the preeminent visionaries and perhaps the father of 20th century brand expression and identity, talks about his approach to looking at the world, including the muscles of curiosity, appreciation, and imagination.

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One Response to Brand IS Curiosity, Appreciation and Imagination

  1. Pingback: The Ultimate Marketing Machine | Creative Putty

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