Today at 12:30PM The Commercial Privacy Bill of Rights Act of 2011 (DRAFT), will be introduced by Senator John McCain and Senator John Kerry. The bill will set-up a framework to protect the personal information of all Americans both online and offline. Although the FTC currently supports a voluntary “opt-out” provision for information-sharing services and targeted online ads from industry, the bill could make the opt-out process mandatory in most cases.
According to eMarketer online advertisements are expected to grow 21% in 2011, but how could this new bill influence online advertising in the future? And if passed, what will advertisers do to gain that valuable consumer research information that is being blocked?