Two weeks ago Fenway Sports Group signed a deal with NBA superstar LeBron James to handle his brand marketing needs. With the NBA lockout looming, LeBron is setting himself up to keep making money off of the court. Few professional athletes have the world-wide brand recognition that LeBron does and signing with a sports management service like Fenway Sports Group will only boost him up! Fenway Sports Group also owns the Red Sox, Roush Fenway Racing, NESN and the biggest of them all, Liverpool Football Club.
As a cherry on top for when LeBron signed, Fenway Sports made him a minority owner in the Liverpool Football Club!