Creative minds live together and it is always nice to see ideas being bounced and spread around. The advancement of creativity is not about the present minute, but more about the solving of future problems that will propel us forward. In these two awesome videos, Pharrell Williams speaks with Digitas and Vevo about how brands can work better with musicians. I believe brand marketing and the music industry go together like cookies and milk. In order for either one to be successful and create a lasting positive relationship with the consumer, at least one of the five senses must be persuaded.