This came as a complete shock to me, but I never knew that Nike didn’t have an official Twitter handle…until today! About 5 hours ago @Nike launched their official Twitter account. Of course Nike has had loads of success with their sport/athlete special segment accounts (@usnikefootball & @nikebasketball), but as an effort to attract the everyday “regular” consumer, this account will focus on inspiring everyone with a body to be an athlete.
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