Product marketing drives business and when you know what your customers want in a product, you can become king on an industry. Dan Creed, VP of Marketing at BMW, makes some great points about how BMW is staying atop of the U.S. luxury car game. Mr. Creed believes that efficiency, sustainability and driving dynamics are the three focused components that will help BMW continue to be the Ultimate Driving Machine now, and in the future. I am really excited to see BMW’s place in the 2012 London Olympics. With a world stage like that, the best of the best HAS to be brought out.
“Those who have invested in their product & are bringing innovative solutions to market are gonna win” — Dan Creed BMW VP of Marketing