Quick, Get a Lightbulb!

Below are some lightning fast responses from brands when the lights went out at the Mercedes-Benz Superdome in New Orleans during Super Bowl 47. Crazy how at 9pm on a Sunday night, advertising teams are still creating content on their feet.

Despite their somewhat lackluster “vote on instagram” commercial, Oreo came back as one of the first brands to promote their product via twitter during the blackout.Screen shot 2013-02-03 at 9.18.40 PM

Audi was feeling really bold with this blatant Mercedes-Benz callout.Screen shot 2013-02-03 at 9.19.45 PM

It would have been cooler if they referenced Beyonce tearing the stage up with being the reason why the lights went out. Nevertheless, this tweet still promoted their brand in a positive way.Screen shot 2013-02-03 at 9.19.10 PM

Jeez even Walgreens got in on the action!Screen shot 2013-02-03 at 9.18.16 PM

Still not gonna change from the Super Bowl, PBS.Screen shot 2013-02-03 at 9.17.48 PM

Silly, but functional. Screen shot 2013-02-03 at 9.17.12 PM

And what would a sporting event mishap be without the Buffalo Wild Wings inside informants to carry out the dirty work!?Screen shot 2013-02-03 at 9.16.33 PM

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