Below are some lightning fast responses from brands when the lights went out at the Mercedes-Benz Superdome in New Orleans during Super Bowl 47. Crazy how at 9pm on a Sunday night, advertising teams are still creating content on their feet.
Despite their somewhat lackluster “vote on instagram” commercial, Oreo came back as one of the first brands to promote their product via twitter during the blackout.
Audi was feeling really bold with this blatant Mercedes-Benz callout.
It would have been cooler if they referenced Beyonce tearing the stage up with being the reason why the lights went out. Nevertheless, this tweet still promoted their brand in a positive way.
Jeez even Walgreens got in on the action!
Still not gonna change from the Super Bowl, PBS.
Silly, but functional.
And what would a sporting event mishap be without the Buffalo Wild Wings inside informants to carry out the dirty work!?