Author Archives: devswards

Quick, Get a Lightbulb!

Below are some lightning fast responses from brands when the lights went out at the Mercedes-Benz Superdome in New Orleans during Super Bowl 47. Crazy how at 9pm on a Sunday night, advertising teams are still creating content on their … Continue reading

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The Ultimate Marketing Machine

Product marketing drives business and when you know what your customers want in a product, you can become king on an industry. Dan Creed, VP of Marketing at BMW, makes some great points about how BMW is staying atop of … Continue reading

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Social Currency

Now more than ever, the use of social media is essential in marketing strategy. On Twitter alone, more than 200 million tweets are sent out worldwide each day! The reach that one tweet can produce is extraordinary and makes me … Continue reading

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That Time of Year

Folks, it’s that time of the year again! Stupid amounts of money have been spent by corporations in hopes that us, the consumer, will go out and buy their products! Super Bowl Sunday is 3 days away and I don’t … Continue reading

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Just Tweet It!

This came as a complete shock to me, but I never knew that Nike didn’t have an official Twitter handle…until today! About 5 hours ago @Nike launched their official Twitter account. Of course Nike has had loads of success with … Continue reading

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A Band Named Dan

What do the movies “The Hangover” and “Old School” have in common? Put one and one together and you some how get Dan Finnerty and The Dan Band! Check out some of their funniest work. Who wouldn’t want this guy … Continue reading

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‘Tis the Season of Holiday Commercials!

While I was slumped on the couch last week from eating too much turkey and pound cake, the pleasant surprise of fresh holiday commercials filled my TV screen! Some people might say that the Super Bowl has the best commercials, … Continue reading

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