Category Archives: Eyes

Quick, Get a Lightbulb!

Below are some lightning fast responses from brands when the lights went out at the Mercedes-Benz Superdome in New Orleans during Super Bowl 47. Crazy how at 9pm on a Sunday night, advertising teams are still creating content on their … Continue reading

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Social Currency

Now more than ever, the use of social media is essential in marketing strategy. On Twitter alone, more than 200 million tweets are sent out worldwide each day! The reach that one tweet can produce is extraordinary and makes me … Continue reading

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Just Tweet It!

This came as a complete shock to me, but I never knew that Nike didn’t have an official Twitter handle…until today! About 5 hours ago @Nike launched their official Twitter account. Of course Nike has had loads of success with … Continue reading

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Earthquake vs. Twitter

I am proud to say that I was part of this somewhat virus epidemic spreading looking visualization.

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Empowering Confidence & Exceeding Expectations

Two creative events that I would love to not only attend, but also present/speak or even be awarded at are the Cannes Lions and the Aspen Ideas Festival. Both embody the spirit of ground breaking innovation, the naiveness to actually … Continue reading

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The Opportunities of Rethinking Possible

I’m a firm believer that to lead you must first learn how to follow and to be a successful follower, you must be willing to learn, push the limits of your comfort zone and of course be following a great … Continue reading

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Le Tour Post le Postal Service

  Call me stupid, but I had no idea that countries assembled multiple teams to compete in Le Tour de France. I just always thought that Lance Armstrong and the U.S. Postal Service Team was the only team that raced … Continue reading

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